A new digital museum that explores American culture in the 20th century via the pantry
What's new in the collection
![Front cover of D-Zerta pamphlet "All Eyes on the New Creation"](https://momp.imgix.net/objects/dzerta-new-creation-1-1.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=9f5e2b399047a11f316b077a933fe92a)
All Eyes on the New Creation
A new "superior" gelatin dessert from a couple of Jell-O defectors.
![Three boxes of Yum Yum Pudding, arranged in a row](https://momp.imgix.net/objects/yum-yum-pudding-18-5.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=bfd8ca17e8414e38996e8c0001483237)
Yum Yum Pudding
Three charmingly illustrated boxes of pudding with roots in the Golden Age of Comics.
![Front cover of Jell-X-Cell pamphlet, "America's best gelatine dessert," featuring a girl with dark bobbed hair peering over a table at an orange molded gelatin dessert topped with whipped cream and a cherry.](https://momp.imgix.net/objects/jell-x-cell-best-01-2.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=616df9e031d763e5c1a86c871141febb)
America's Best Gelatine Dessert
The story of the short-lived "first 30-minute gelatine dessert."
![Front cover of "The Prince of the Gelatin Isles"](https://momp.imgix.net/objects/gelatin-isles-01.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=d0679f8866eb9de7b7ee8114d210e9d1)
The Prince of the Gelatin Isles
A children's storybook with a magical interpretation of how Royal Fruit Flavored Gelatin came to be.
![Front of Royal Gelatin brochure "New Summer Drinks with Food Value"](https://momp.imgix.net/objects/royal-summer-drinks-1.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=eee77417fc395723b3747a4a33089e96)
New Summer Drinks with Food Value
"Delicious, colorful, refreshing, clear as a mountain spring."
![Front of box of Royal Fruit Flavored Gelatin, lemon flavor](https://momp.imgix.net/objects/royal-gelatin-1-2.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=94ee5ad85b2346dbbc64b19fd03daf0b)
Royal Fruit Flavored Gelatin
One of the very first boxes of Royal Gelatin, which would become Jell-O’s most formidable competitor.
![Front of trade card for Burnham's Jellycon, featuring a young boy enjoying the dessert](https://momp.imgix.net/objects/jellycon-card-1.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=2801e3a3d8a84812c5e4a039ffc2d9f3)
Burnham's Jellycon Trade Card
A promotional freebie from Jellycon, one of the first powdered gelatin desserts on the market.
![Box of Imperial Table Jelly standing upright, photographed at an angle](https://momp.imgix.net/objects/rich-imperial-jelly-5.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=238c2f411973f6703c7aaab6a088a089)
Imperial Table Jelly
One of the country's first commercial gelatin dessert products came in an unconventional form.
![Front cover of booklet "For that Extra Endurance" by Knox Gelatine](https://momp.imgix.net/objects/knox-extra-endurance-2.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=886070f6367309f7158bf9724a3fd687)
For That Extra Endurance
A flawed scientific study becomes the basis of a new advertising campaign from Knox Gelatine.
![Front cover of the booklet "Man Pleaser Salads" by Knox Gelatine, positioned at an angle](https://momp.imgix.net/objects/knox-man-pleaser-salads-03.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=135ff637494886c0755897151cccac60)
Man-Pleaser Salads
An attempt to transcend gelatin's feminine associations and "win cheers from the men."
![Front side of open leaflet, slightly tented so there is space beneath a fold, photographed at a downward angle](https://momp.imgix.net/objects/tryphosa-featured-2.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=016723937314d3acfc2c8187fd466470)
"This Dessert Just Suits Me"
Uncle Sam implores you to sample a WWI-era jelly dessert that just might inspire world peace.
![Front cover of the brochure "A Dainty Dessert" for Rich's Tryphosa, featuring a young boy and girl eating from a larger-than-life-sized raspberry gelatin dessert on a silver plate.](https://momp.imgix.net/objects/richs-tryphosa-dainty-desserts-3-2.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=272e375f0f9f7022e7fa008d09ec9539)
A Dainty Dessert
An early 20th century gelatin dessert promises an economic salve during a time of repeated recessions.
![](https://momp.imgix.net/objects/cleero-featured-2.jpg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=0929f24c68c78008c9c2faab7f7a3a58)
Cleer-O Unflavored Gelatine
A brief experiment in product expansion from Handy Wacks, a family-run wax paper company.
![Box front](https://momp.imgix.net/objects/sugar-specs-new-3.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=0aea600418bd27edbf58015ede1ca966)
Crystal Sugar Specs
A circa-1958 box of crystal sprinkle topping, with an unexpected tie-in with some significant design history.
![](https://momp.imgix.net/objects/servel-placemat-featured-3.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=1bacac894f027fbb1cb21b44a4f538f0)
Eat to Beat the Devil Placemat
A devil-horned Hitler being slugged in the face proves to be a motivating mascot for better nutrition.
![](https://momp.imgix.net/objects/tryphosa-box-10.jpeg?ixlib=js-3.8.0&mark=https%3A%2F%2Fmomp.imgix.net%2Fmomp-watermark.jpg%3Fixlib%3Djs-3.6.0%26s%3D99b05e388bdbcf34c6b0564c70e9f871&mark-w=0&mark-alpha=20&q=75&auto=format&ar=1&fit=crop&w=640&s=87baf09eed10e5c46b6335746774909f)
Sample Box of Rich's Tryphosa
An early Jell-O competitor that was "perfect in every respect," or so they humbly claimed.